On Nov. 30, 2023, Buddy Brew Coffee marked the grand opening of the Buddy Brew Academy, Powered by Victoria Arduino. This highly unique collaboration between Buddy Brew Coffee and Simonelli Group in Belforte del Chienti, Marche, Italy, is a gallery-style Victoria Arduino showroom inside Buddy Brew’s 2020 W. Kennedy Blvd. cafe in Tampa, Florida.
“In this space, people will have the rare opportunity to touch and feel these exquisite espresso machines and see the latest technology and innovation Victoria Arduino has to offer,” said Buddy Brew Coffee Co-founder Dave Ward. “This has been a dream of ours for a long time now, and we are beyond excited to collaborate with our longtime friends at Simonelli in Italy on this unique endeavor.”
The newly designed space will serve as a tech and learning lab, retail space, showroom and training center for prospective coffee retail businesses across the region. The Academy will provide unparalleled hands-on access to the latest models of Victoria Arduino espresso machines, and serve as the launch point for new Victoria Arduino products.
The space will serve as a training academy for Buddy Brew’s team and wholesale partners, in addition to hosting public coffee and espresso classes.
“We are excited about the opening of Buddy Brew Coffee Academy, Powered by Victoria Arduino,” said Marco Feliziani, CEO of Simonelli Group. “Our collaboration unites the strengths of both companies, leveraging Victoria Arduino's performances and Buddy Brew Coffee's coffee expertise.
“Together, we aim to deliver unparalleled value, pioneering education and an enhanced coffee experience for customers. This partnership marks the beginning of an exciting journey towards coffee education.”